Two enduring principles have guided Samyang from its inception
FOOD SUFFICIENCY LEADS TO WORLD PEACE
"Having enough to eat ensures peace throughout the world."
In the aftermath of the Korean War, the land was left in ruins, subjecting many citizens to the ordeal of food scarcity.
Our founder, the late Honorary Chairman Chun Joong-yoon, opted to abandon his insurance venture to focus on alleviating this national crisis. Guided by the philosophy that 'food sufficiency leads to world peace,' he devoted himself to the ramen business.
As a result, in September 1963, Samyang introduced Korea's first-ever ramen, 'Samyang Ramen,' delivering much-needed sustenance to those who had been enduring extreme hunger.
LIVE FOR A CENTURY, PLAN FOR A MILLENNIUM
"Although human beings may live for a century, they should plan for a millennium."
Ramen had alleviated immediate hunger among the population, but our late Honorary Chairman Chun Joong-yoon took on another challenge to consistently provide higher-quality nutrition to the people.
Motivated by the philosophy 'Live for a Century, Plan for a Millennium,' his unwavering resolve to establish a lasting source of protein came to fruition through the development of 'Samyang Farm,' Asia's largest natural grassland Farm, spanning 6 million pyeong. The Farm was cultivated over a decade from the untouched forests of the Baekdudaegan Mountain Range.
In line with the motto 'Igeon (以建),' which means 'to surely achieve what one aims for,' this enduring, visionary spirit serves as the driving force for Samyang Roundsquare today.
Mission
Food for Thought
Nourishing Lives.
Shaping the Future.
Shaping the Future.
Food is more than sustenance; it has the power to transform lives and society. A single meal can revitalize people, shape cultures, and move the world.
This is the legacy Samyang Roundsquare has built over the past 60 years.
We redefine the meaning of food and continue to defy the impossible through the integration of science and technology.
To create a world that enriches lives and the future, we provide nourishment that satisfies both physical and emotional hunger, and become a company that offers Food for Thought to our customers and society.
S-Beliefs
Samyang's Seven Beliefs
about how we work
about how we work
Seven beliefs about how we work, what we refuse to accept, and why the way something is made matters as much as what gets made.
We build a new world through our S-Beliefs.
Rethink Food. Make It Food for Thought.
Learn more about
Samyang Roundsquare Culture
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Samyang Roundsquare Culture
BRAND SLOGAN
Breaking the Impossible Rule Square the Circle
One of the three ancient geometric puzzles,"Draw a square with the same area as a given circle (Square the Circle)"
Leonardo da Vinci provided a new solution to this impossible problem by applying the idea of the golden ratio to his 'Vitruvian Man', a study of the geometric proportions of the human body.
Like Renaissance scientists who aimed to solve problems through a shift in perspective, Samyang Roundsquare will create innovative solutions that surpass the impossible through various attempts and daring challenges in the future.
We will continue to unlock new possibilities by tirelessly breaking the rules of the impossible.
